Core Services

In 2009, I launched my own freelance consulting business, working with clients on both a project and a retainer basis while traveling around the world. Now based in London, I work with a variety of international clients on advertising, marketing, public relations, and communications projects.

Sectors/Categories

I have a diverse range of experience with B2C and B2B clients in the following areas:

• Ad tech
• Financial services
• Fine arts
• Home furnishings
• Luxury goods
• Non-profits
• Professional services
• Technology
• Travel

Core Competencies & Projects

Here are my main areas of focus when I work with clients on given projects. When I work on retainer, I typically perform quite a few of these functions. When I work with a client on a project basis, we usually focus on one or two of these activities:

• Brand Strategy – Lead positioning exercises for new brands; shepherd re-branding; create and review brand guidelines
• Brand Marketing – Develop coherent, compelling campaigns that generate strong brand engagement across diverse media channels
• Creative Direction – Create new campaign concepts for online and offline media; review concepts and collateral created by agencies or in-house teams to improve results
• Strategic Communications – Work with Managing Directors, CEOs, founders, and principals to craft compelling business plans, investor communications, internal communications, and public statements
• Consumer & Competitive Insight – Analyze consumer attitudes and competitor activity to guide strategy
• Content Development – Craft engaging content strategies for the web and social media; advise on best practice for user interface development
• Copywriting – Write short and long-form copy for Web, print, radio, and TV along with other marketing collateral
• Public Relations – Create PR plans and write pitches, releases, and articles promoting clients; provide guidance on reputation management
• In-House Team Development – Build and structure in-house teams to efficiently handle creative and communications workloads; review candidate resumes and portfolios; interview candidates  
• Agency Evaluation – Guide RFP process for new brand, creative, or media agency selection; review existing relationships

To discuss your upcoming project, consulting needs, or if you just have a question, please feel free to get in touch with me via LinkedIn: http://www.linkedin.com/in/kbrewe