Core Services

Weather Vane on SF Bay

Take your business in a different direction

In 2009, I launched my own freelance consulting business, working with clients on both a project and a retainer basis while traveling around the world. Now based in London, I work with a variety of international clients on advertising, marketing, public relations, and communications projects.


I have a diverse range of experience with B2C and B2B clients in the following areas:

  • Ad tech
  • Financial services
  • Fine arts
  • Home furnishings
  • Luxury goods
  • Non-profits
  • Professional services
  • Technology
  • Travel

Core Competencies & Projects

Here are my main areas of focus when I work with clients on given projects. When I work on retainer, I typically perform quite a few of these functions. When I work with a client on a project basis, we usually focus on one or two of these activities:

  • Brand Strategy – Lead positioning exercises for new brands; shepherd re-branding; create and review brand guidelines
  • Brand Marketing – Develop coherent, compelling campaigns that generate strong brand engagement across diverse media channels
  • Creative Direction – Create new campaign concepts for online and offline media; review concepts and collateral created by agencies or in-house teams to improve results
  • Strategic Communications – Work with Managing Directors, CEOs, founders, and principals to craft compelling business plans, investor communications, internal communications, and public statements
  • Consumer & Competitive Insight – Analyze consumer attitudes and competitor activity to guide strategy
  • Content Development – Craft engaging content strategies for the web and social media; advise on best practice for user interface development
  • Copywriting – Write short and long-form copy for Web, print, radio, and TV along with other marketing collateral
  • Public Relations – Create PR plans and write pitches, releases, and articles promoting clients; provide guidance on reputation management
  • In-House Team Development – Build and structure in-house teams to efficiently handle creative and communications workloads; review candidate resumes and portfolios; interview candidates  
  • Agency Evaluation – Guide RFP process for new brand, creative, or media agency selection; review existing relationships

To discuss your upcoming project, consulting needs, or if you just have a question, please feel free to get in touch with me via LinkedIn: