Based on London, I lead my own marketing communications consultancy, specializing in creative communications strategies that help international B2B and B2C businesses achieve results. I also teach advertising and public relations to undergraduate students at the University of West London. In both my teaching and my consulting work, I am focused on the dramatic changes we are experiencing in the creative communications industries. As a teacher, I seek to develop tomorrow’s adept practitioners. As a professional, I seek to develop businesses that thrive.
Through my consulting practice, I work with clients large and small across a range of sectors. My specialty (and one of my main passions) is helping start-up businesses grow. The breadth of my communications experience helps my clients advance their business goals by building solid foundations for brands and delivering creative, effective multi-channel communications. Because of my interest in helping start-up businesses flourish, I’ve served as a marketing clinic coach and keynote speaker for the Accelerator Academy since 2013.
During my time in London, I also had the privilege of being the Marketing & Communications Director at the Internet Advertising Bureau UK (IAB) on a maternity cover contract. As the trade body for digital advertising in one of the world’s most dynamic media landscapes, the IAB provided me with a unique vantage point on the ever-evolving world of digital communications.
Before moving to London, I was able to experience the digital revolution from its beginnings during the 10 years I spent with San Francisco-based Esurance. There, I helped grow the B2C company from an unknown start-up with $0 in revenue to a brand name with $800 million in revenue. (In May 2011, Esurance was sold for approximately $1 billion.) Because the company was a dot-com, during my decade there, I got to wear a lot of hats– from content development to corporate spokesperson and everything in between.
Most notably, I built the company’s full service in-house advertising agency and became the company’s director of brand and public relations while also fulfilling executive creative director and head writer responsibilities. A lot of the advertising work you see here represents highlights from my leadership of Esurance’s brand and creative efforts.
Prior to my London and San Francisco start-up experiences, I worked on B2B communications at the Paris corporate headquarters of SCOR, a large French multi-national reinsurance company. There, I led Web content development for a start-up style prototype project and handled communications and events among the company’s international subsidiaries.
My international business focus has roots in my academic work. While obtaining my M.A. in European Studies at the Elliot School of International Affairs at George Washington University in Washington D.C., I worked for the Institute for Foreign Policy Analysis, researching and writing about security-related topics. My post-graduate work focused on attitudes of French elites and public opinion in shaping French approaches to foreign policy. I received my B.A. summa cum laude in International Relations from the University of Minnesota, focusing on French public opinion relating to further integration in the European Union.
While all of these experiences may seem somewhat disparate, what unites them all is a profound interest in understanding human behavior and a lifelong passion for creating conversations that resonate with audiences and drive results.
For more detail on my professional and academic experiences, please look me up on LinkedIn: http://www.linkedin.com/in/kbrewe